Thoughtfully curated toys that support your baby’s development

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Beautiful, safe toys designed for meaningful play - trusted by parents who want fewer toys, but better ones.

Wooden Vehicle - Camping Car
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Wooden Vehicle - Camping Car
£9.70

Set off on big adventures with our Wooden Camping Car, a beautifully crafted vehicle designed for endless city‑themed storytelling. Made from durable, high‑quality wood, this charming camper invites children to imagine road trips, weekend escapes, and exciting journeys through their small‑world landscapes. Perfect for open‑ended, evolving play, it helps little ones expand their urban universe while encouraging creativity, problem‑solving, and expressive pretend play.

Pair it with the full City Vehicle Collection for even richer, more immersive play (Sold separately).

DEVELOPMENTAL BENEFITS:

  • Imaginative Play

  • Spatial Awareness

FEATURES:

  • Suitable for ages 3+

  • Crafted from durable, premium wood

  • Exclusive, thoughtfully designed aesthetic

  • Complements the full set of City Vehicles

  • Certified to ASTM, SOR, CE, UKCA, AS/NZS ISO8124 safety standards

DIMENSIONS:

  • Size: 5.9" × 2.7" × 2" Inches

Pizza Oven
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Pizza Oven
£44.50

Get ready for a pizza‑making extravaganza with the Wooden Pizza Oven Playset, the perfect centrepiece for every little chef’s kitchen. Children can top their pizzas with colourful ingredients, slide them into the oven to “bake,” and serve up their own mouth‑watering creations. With its charming design and interactive elements, this playset turns any day into a delightful pizza party filled with imagination, creativity, and hands‑on fun.

Whether they’re preparing dinner for family, running a pretend pizzeria, or inventing new flavour combinations, little ones will love the endless storytelling and role‑play this set inspires. Pair it with the Wooden Play Kitchen or Mini Wooden Play Market Stand(Sold separately) for an even richer culinary adventure.

This set includes:

  • The pizza oven with a door that opens

  • 4 Slices of pizza

  • 1 Tomato

  • 1 Onion

  • 1 Mushroom

  • 1 Green pepper

  • 1 Pizza peel

  • 1 Pizza cutter

  • 1 Pie server

DEVELOPMENTAL BENEFITS:

  • Imaginative and Pretend Play

  • Fine Motor Skills

  • Cognitive Development

  • Language and Social Skills

  • Confidence and Independence

FEATURES:

  • Suitable for ages 3+

  • Made with premium quality materials

  • Smooth, child‑safe finishes

  • Encourages hands‑on culinary role‑play

  • Complements the Wooden Play Kitchen and Mini Wooden Play Market Stand

  • Certified to ASTM / SOR / CE safety standards

  • Designed for indoor play

DIMENSIONS:

  • Length: 13.78" Inches (35 cm)

  • Width: 9.06" Inches (23 cm)

  • Height: 10.63" Inches (27 cm)

Wooden Bakery Playset
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Wooden Bakery Playset
£26.00

Your little one heads to the market with their tiny basket and fills it with fresh, delicious treats. The Wooden Bakery Playset brings the charm of a bustling bakery straight into pretend play, inviting children to slice, serve, and explore a world of flavours. Crafted from high‑quality wood, each piece is designed for little hands and big imaginations.

This delightful set encourages children to recognise different types of bread, explore colours and textures, and build healthy eating habits through play. Perfect on its own or paired with the Mini Wooden Play Market Stand or Mini Wooden Play Kitchen (Sold separately), it’s a beautiful addition to any pretend‑play world.

This set includes:

  • 1 Baguette

  • 1 Croissant

  • 1 Pumpernickel

  • 1 Bagel

  • 1 Cutting board

  • 1 Wooden knife

Everything they need for a delicious bakery haul.

DEVELOPMENTAL BENEFITS:

  • Imaginative and Pretend Play

  • Fine Motor Skills

  • Cognitive Development

  • Language and Social Skills

  • Healthy Eating Awareness

FEATURES:

  • Suitable for ages 2+

  • Exclusive design

  • Premium quality materials

  • Certified ASTM / SOR. This product meets all current standards for chemical components and safety in objects intended for child use

ASSEMBLY & CARE:

  • Made for indoor use. Use a dry cloth to remove any dust. Clean with mild soap and water.

  • Children should always be supervised while playing. Please keep an eye on your child during playtime to ensure safety and proper use of this product.

Wooden Musical Instruments Playset
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Wooden Musical Instruments Playset
£30.00

Let little maestros discover the joy of rhythm, sound, and creative expression with the Wooden Musical Instruments Playset. This beautifully crafted collection of melodic and percussion instruments invites children to explore music through hands‑on play—shaking, tapping, and experimenting with different tones as they develop their own sense of harmony.

Perfect for musical awakening, this set encourages children to express themselves freely, build confidence, and experience the magic of making music. Whether they’re performing a concert, exploring new sounds, or simply enjoying the beat, this first introduction to music may spark a lifelong passion.

DEVELOPMENTAL BENEFITS:

  • Musical Awareness

  • Fine Motor Skills

  • Creativity and Self Expression

  • Cognitive Development

  • Social and Language Skills

FEATURES:

  • Ideal for ages 3+

  • Exclusive, thoughtfully designed instruments

  • Made with premium quality materials

  • Smooth, child‑safe finishes

  • Certified to ASTM / SOR / CE safety standards

  • Designed for indoor use

Monochrome Baby Collection

Expertly designed for 0–12 months


Taggy Ball with Rattler - Nordic
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Taggy Ball with Rattler - Nordic
£21.50

Introduce baby to a world of sensory discovery with the Taggy Ball with Rattle – Nordic, a Montessori‑inspired favourite designed to support early development through touch, sight, and sound. This soft, lightweight ball is crafted from a patchwork of organic fabrics and features an array of easy‑to‑grip tags—perfect for tiny hands learning to grasp, tug, and explore.

Adorned with high‑contrast Nordic animal illustrations created from original hand‑painted artwork, the ball captivates baby’s visual attention and encourages early visual tracking. Inside, a gentle rattle adds a soothing auditory element, enriching playtime with soft, engaging sounds that stimulate hearing and curiosity.

Ideal for tummy time, floor play, or on‑the‑go adventures, this sensory ball supports baby’s growth in a fun, safe, and beautifully designed way. It also makes a charming Christmas stocking stuffer.

DEVELOPMENTAL BENEFITS:

  • Sensory Exploration

  • Fine Motor Skills

  • Visual Development

  • Auditory Awareness

  • Gross Motor Skills

FEATURES:

  • Suitable for ages 0+

  • Measures 4 inches in diameter

  • Made from 100% Organic Cotton fabric

  • Filled with Oeko‑Tex certified polyester for washability

  • Lightweight and easy for small hands to grasp

  • High‑contrast Nordic animal graphics for visual stimulation

  • Integrated gentle rattle for auditory development

  • Designed for indoor sensory play

DIMENSIONS:

  • Dimensions: 5" x 5" x 5" Inches

Nesting Blocks
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Nesting Blocks
£25.00

BEST SELLER

Let your toddler’s imagination reach new heights with these Nesting Blocks, a beautifully illustrated stacking and nesting set designed to inspire open‑ended play. Each block features whimsical artwork and high‑contrast patterns that capture a child’s attention while introducing early concepts like numbers, size, and sequencing.

With ten sturdy blocks that grow in size from one to ten, children can stack them into a towering structure, knock them down with delight, then nest them neatly back together. This simple yet deeply enriching play supports problem‑solving, early math understanding, and the motor skills toddlers rely on as they grow. Ethically made from eco‑friendly FSC‑certified paperboard and printed with nontoxic soy‑based inks, these blocks are safe, durable, and designed to last through years of imaginative play.

This Set Includes:

  • 10 nesting and stacking blocks
    Each block features numbers 1–10, playful illustrations, and high‑contrast patterns.

  • Blocks nest inside one another for compact storage

  • Fully stacked tower measures 36" Inches tall

DEVELOPMENTAL BENEFITS:

  • Early Math & Number Recognition

  • Problem Solving

  • Fine & Gross Motor Skills

  • Cognitive Development

  • Imaginative Play

FEATURES:

  • Recommended for ages 2+

  • Made from eco‑friendly FSC‑certified paperboard

  • Printed with nontoxic soy‑based inks

  • Lightweight, durable, and safe for toddlers

  • High‑contrast artwork supports visual engagement

  • Designed for stacking, nesting, sorting, and imaginative play

  • Ethically made with quality materials designed to last

Baby Tummy Time Gallery with Mirror Gift Set Baby Tummy Time Gallery with Mirror Gift Set Baby Tummy Time Gallery with Mirror Gift Set Baby Tummy Time Gallery with Mirror Gift Set
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Baby Tummy Time Gallery with Mirror Gift Set
£45.50

BEST SELLER

Why Parents Love It:

  • Boosts vision with high-contrast images

  • Supports sensory and motor development

  • Pockets hold interchangeable Art Cards

  • Encourages tummy time and core strength

  • Grows with baby from newborn to 12 months

  • Made with organic cotton and safe materials

The Tummy Time Gift Set brings together our best‑selling Tummy Time Gallery and your choice of Art Cards for Baby, beautifully presented in a custom gift box. This reversible gallery offers a rich sensory environment for newborns, with illustrated graphics, embroidered textures, and pockets perfectly sized for the included 5x7 inch Art Cards. Simply choose your favourite Art Card design to create a personalised, meaningful gift.

Newborns naturally focus on high‑contrast shapes and patterns, helping to strengthen their vision and spark curiosity. As baby grows, the gallery encourages them to lift their head, reach, push up, and explore — supporting fine motor skills, early coordination, and core strength in a Montessori‑inspired way. Made from 100% organic cotton twill and non‑leaching foam, every detail is designed with safety and sustainability in mind.

The gallery can be used flat, with either the light or dark high‑contrast side facing up, or tied into a 3D triangular shape for upright viewing. This flexibility allows baby to enjoy tummy time, side‑lying play, or seated exploration, while the interchangeable Art Cards keep the experience fresh and engaging throughout the first year.

Included in this set:

  • Tummy Time Gallery

  • Art Cards for Baby

  • Wee Gallery Custom Gift Box

FEATURES:

  • Tummy Time Gallery is made of Organic Cotton fabric shell, Oeko-Tex Standard 100 Foam fill. Screen printed with nontoxic baby-safe inks. Manufactured in India. Spot clean only.

  • Art Cards for Baby are made of FSC Certified paper board. Printed with nontoxic soy inks. Ethically made in China.

DIMENSIONS:

  • 8.5 x 6.5 x 2 inches.

Organic Flippy Friends Organic Flippy Friends Organic Flippy Friends
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Organic Flippy Friends
£32.50

Meet the Organic Flippy Friends—a clever blend of soft toy and flip‑book storytelling designed to help little ones explore feelings, routines, and the rhythm of their day. Each cuddly friend features a series of fabric “pages” that flip to reveal simple scenes and expressive faces, guiding toddlers through familiar moments such as waking up, mealtime, play, and bedtime.

With gentle expressions that mirror common toddler emotions, Flippy Friends offer a comforting way for children to recognise and name their feelings. The soft, tactile design invites snuggles, while the flip‑through storytelling encourages curiosity, early sequencing, and emotional understanding. Ethically crafted from certified organic fabrics, each friend arrives in its own cotton gift bag—making it a thoughtful, meaningful companion for little learners.

DEVELOPMENTAL BENEFITS:

  • Emotional Development

  • Routines & Sequencing

  • Language & Social Skills

  • Fine Motor Skills

  • Comfort & Attachment

FEATURES:

  • Suitable for ages 0+

  • Soft toy + flip‑book storytelling in one

  • Gentle, expressive faces designed to mirror toddler emotions

  • Made with 50% linen / 50% organic cotton shell

  • Filled with 100% organic cotton batting

  • Ethically crafted in India using certified organic fabrics

  • Comes in its own cotton gift/storage bag

  • Lightweight, portable, and perfect for home or travel

  • Designed for indoor imaginative and emotional play

ASSEMBLY & CARE:

  • No assembly required

  • Machine wash gentle, cold water

  • Reshape and hang to air dry

  • Recommended to store in the cotton bag when not in use

Developmental Bundles

Expertly curated so you don’t have to.


Construction Vehicle Bundle Construction Vehicle Bundle
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Construction Vehicle Bundle
£39.15

Built for little builders with big imaginations, the Construction Vehicle Bundle brings small‑world construction play to life through beautifully crafted wooden vehicles designed for storytelling, problem‑solving, and hands‑on exploration. Each vehicle invites children to dig, load, roll, and build their own bustling worksite, supporting early STEM thinking while keeping play wonderfully open‑ended.

Durable, tactile, and made for real‑world play, this bundle is perfect for toddlers who love vehicles, construction themes, and immersive small‑world setups. Pair it with sensory bases, building blocks, or the Oversized Wooden Construction Crane (Sod Separately) for even more construction‑site magic.

This Bundle Includes:

  • Wooden Construction Vehicle - Excavator

    A sturdy wooden digger ready for scooping, lifting, and imaginative earth‑moving play.

    • Encourages role‑play and construction‑themed storytelling

    • Ideal for small‑world setups and sensory trays

  • Wooden Construction Vehicle - Dump Truck

    Built tough for busy work sites, this dump truck invites loading, transporting, and tipping play.

    • Supports sequencing (load → transport → dump)

    • Strengthens fine motor skills and coordination

  • Wooden Construction Vehicle — Compactor

    Smooth, solid, and ready for pretend roadwork, this compactor adds realism and variety to construction scenes.

    • Encourages experimentation with movement and cause‑and‑effect

    • Complements block play and road‑building activities

DEVELOPMENTAL BENEFITS:

  • Fine Motor Skills

  • Spatial Awareness

  • Problem Solving

  • Imaginative Play

  • Language & Sequencing

FEATURES:

  • Suitable for ages 3+

  • Made from durable, child‑friendly materials

  • Smooth wooden construction for safe, tactile play

  • Perfect for small‑world setups, sensory play trays, and imaginative building

  • Complements the Oversized Wooden Construction Crane for extended play

  • A standout gift for vehicle‑loving toddlers and pre-schoolers

Newborn Baby Gift Set Newborn Baby Gift Set
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Newborn Baby Gift Set
£42.00

BEST SELLER

Welcome little ones into the world with the Newborn Baby Gift Set, a beautifully curated collection of high‑contrast essentials designed to support early development from day one. Each item in the set is thoughtfully crafted from organic, baby‑safe materials and created to nurture visual focus, sensory exploration, and soothing comfort.

The soft organic muslin swaddle offers cosy cuddles and gentle warmth, while the wooden‑ring teether provides natural relief for sore gums and encourages grasping skills. High‑contrast Art Cards captivate newborn vision, helping babies strengthen focus and tracking as they grow. Presented in a custom Wee Gallery gift box, this set makes a meaningful, ready‑to‑give present for new parents and their little naturalist.

This Set Includes:

  • Organic Muslin Cotton Swaddle

  • Organise Cotton Teether

  • Art Cards for Baby

  • Wee Gallery Custom Gift Box

DEVELOPMENTAL BENEFITS:

  • Visual Development

  • Sensory Exploration

  • Fine Motor Skills

  • Emotional Comfort

  • Cognitive Development

FEATURES:

  • Suitable from birth+

  • Made with organic cotton, eco‑friendly materials, and FSC‑certified board

  • High‑contrast designs ideal for newborn development

  • Natural wooden teether ring made from eco‑maple

  • Beautifully packaged in a reusable Wee Gallery gift box

  • Ethically crafted with safe, certified materials

  • Perfect for baby showers, newborn gifting, and early sensory play

ASSEMBLY & CARE:

  • Swaddle: Machine wash warm with like colours; tumble dry low

  • Teether: Spot clean fabric; wipe wooden ring with a damp cloth; air dry

  • Art Cards: Wipe gently with a dry or slightly damp cloth

  • Store items in a dry place when not in use

Animal Bath Bundle Animal Bath Bundle
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Animal Bath Bundle
£40.70

Turn bath time into a sensory adventure with the Animal Bath Bundle — a thoughtfully curated trio designed to spark curiosity, support early development, and make everyday routines feel joyful. Each item brings its own playful magic, transforming splashing and soaking into a rich learning experience for babies and toddlers.

From mould‑free silicone creatures to colour‑changing surprises and floating sensory bubbles, this bundle encourages exploration, imaginative play, and water confidence. It’s the perfect way to make bath time more engaging (and far less stressful), while supporting your little one’s growing skills.

This Bundle Includes:

  • Animal Bath Toy Set

    Soft, mould‑free silicone sea creatures that open for easy cleaning.

    • Quick‑drying and durable

    • Perfect for bath, beach, pool, or sensory bins

    • Encourages imaginative water play and fine motor exploration

  • Octopus & Friends Colour‑Change Bath Book

    A magical waterproof book that reveals hidden sea creatures when wet.

    • High‑contrast illustrations support visual tracking

    • Colour‑change effect boosts sensory engagement and early curiosity

    • Soft, squeezable, and perfect for little hands

  • Petit Boum Sensory Happy Bubbles (Crabs)

  • A floating sensory bubble that captivates little learners.

    • Encourages concentration, inspection, and gentle motor skills

    • Safe, sealed, and designed for water play

    • Adds a calming, mesmerising element to bath time

DEVELOPMENTAL BENEFITS:

  • Sensory Exploration

  • Fine Motor Skills

  • Imaginative Play

  • Visual Development

  • Water Confidence

FEATURES:

  • Suitable for babies and toddlers

  • Safe, durable, and designed for everyday bath routines

  • Mould‑free silicone toys for hygienic play

  • Waterproof, colour‑changing bath book

  • Floating sensory bubble for calming visual stimulation

  • Ideal for bath, beach, pool, or sensory play setups

  • A thoughtful, ready‑to‑gift bundle for new parents

Easter Bundle Easter Bundle
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Easter Bundle
£39.15

Celebrate spring with our Easter Creativity Bundle — a charming seasonal pairing designed to inspire imagination, hands-on making, and magical storytelling during the Easter holidays and beyond.

The Easter bundle set includes:

  • Easter Creative Activities Box — 6 Activities
    - A beautifully curated craft box for little artists aged 3+, filled with stickers, posters, decal magic, paints, seasonal crafts and more. With 6 ready-to-use activities, children can explore springtime colours, flowers and butterflies while creating their own Easter-inspired masterpieces. Perfect for quiet afternoons, family crafting, and screen-free fun.

  • Bunny Plush Toy — Spring Collection
    - A cuddly spring companion designed to spark symbolic play, storytelling and year-round adventures. Soft, charming and full of character, this bunny becomes a delightful friend for creative play and cosy family moments.

DEVELOPMENTAL BENEFITS:

  • Encourages Creativity & Fine Motor Skills

  • Supports Symbolic Play & Storytelling

  • Offers screen-free seasonal activities

  • Makes Easter celebrations more meaningful

A wonderful keepsake gift for springtime

Perfect for Easter baskets, holiday activities, family crafting, or gifting to little makers who love to imagine, create and cuddle.

Child holding a drawing of a lion, with animal-themed cards nearby on a white surface.

Our Reviews Speak for themselves!

  • My little boy absolutely loves his stroller cards and at least 2 of my friends have also bought them after seeing them on my pram.

    -Anna, mum of a 18 month old

  • The newborn subscription was my favourite gift from my baby shower. I have had two delieveries so far and have been so impressed by the quality of the toys. Definitely recommend.

    Kate, Mum of 2 month old

  • From the packaging to the little details throughout the whole order, Fable & Fjord is pure luxury! It's so nice to be able to find a high end toy company.

    Simon - Dad of 6 month old